BEVERLY HILLS, Calif., USA (July 23, 2009) - In partnership with Maple Leaf Sports and Entertainment Ltd., and D.C. United, OleOle.com has acquired title sponsorship to Real Madrid's 2009 North American soccer friendlies - OleOle.com Presents Toronto FC vs. Real Madrid, Aug. 7 at BMO Field in Toronto, Canada, and OleOle.com Presents D.C. United vs. Real Madrid, Aug. 9 at FedEx Field in Washington D.C.

OleOle.com is the world's leading social media site for soccer, providing 100% fan-driven content for soccer fans in 10 different languages. People can connect with others worldwide through a variety of social media offerings such as blogging, sharing of photos, videos, podcasting and worldwide soccer news. OleOle.com operates 5,000 globally-based blogs covering national teams and clubs, and estimates its current web traffic at 2.5 million unique monthly visitors.

For more information and purchasing tickets and travel packages to OleOle.com Presents Toronto FC vs. Real Madrid, OleOle.com presents D.C. United vs. Real Madrid, as well as a Real Madrid Open Practice on Aug. 6 at BMO Field and pre-match parties, call 310-275-5300 or visit www.oleole.com.

"These are the largest, most prominent associations we have ever had with international soccer events and we are proud to have an opportunity to be involved in such spectacles," OleOle.com founder and CEO Doug Knittle said. "Partnering in world-class soccer events is reflective of our online global fan base. Our online content elicits a tremendous amount of web traffic from Spain and North America and we feel that these matches will give our online fan base plenty to talk about on OleOle.com for weeks leading up to the matches and afterward.

"Real Madrid is, arguably, the world's richest, most supported sports team and most intriguing team. It has embarked on a new era of Galacticos with their recent player signings. It is so rare to have such a club visiting North America, and to have them play two of Major League Soccer's most exciting franchises, sporting what many deem the league's best fans, will surely make these matches a sellout as well as a must-see event in North America and internationally on television."

Real Madrid owns a record 31 La Liga championships, 17 Spanish Cup (Copa del Rey) titles, nine European Cups and two UEFA Cups. Its global fan base is 296 million.

Real Madrid figures to arrive in Toronto and Washington D.C. with a new and improved shine to their squad, coming off of last month's world-record transfer signing of incredibly skilled and speedy Portuguese winger/striker Cristiano Ronaldo (£80 million, €96 million, $131.5 million), the 2008 FIFA World Player of the Year, from Manchester United.

Days earlier, Real Madrid signed Brazilian playmaking midfielder and 2007 FIFA World Player of the Year Kaka (£56 million, €65 million, $92 million) from AC Milan, serving as a world record transfer fee in pounds sterling at the time. In addition, the Spanish giants have hired a new coach in Manuel Pellegrini.

Meanwhile, Real Madrid continues to feature such recognizable international stars as Raul, the all-time leading goalscorer for Real Madrid and the World No. 2 Spanish National Team, defender Sergio Ramos and goalkeeper Iker Casillas.

Toronto FC, currently in its third season in Major League Soccer (MLS), is the league's 13th club and its first Canadian team. DC United is the most successful club in MLS history, with four MLS Cup titles and two U.S. Open Cup victories. Both teams will be playing their highest-profile matches in club history when they face the storied Spanish club and the most accomplished club in the world.

Toronto FC is currently 7-6-5 (seven wins, six defeats, five draws) with 26 points, two points back of the MLS Eastern Conference lead, while showcasing the talents of Canadian National Team midfield captain Dwayne De Rosario, Honduran international and captain Amado Guevara, and United States internationals Marvell Wynne and Sam Cronin.  

"We're excited to connect to a larger global soccer community through OleOle.com's title sponsorship of Toronto FC's friendly with Real Madrid," said David Hopkinson, senior vice-president of corporate and community partnerships for Maple Leaf Sports & Entertainment. "OleOle.com's sponsorship of all initiatives tied to our Real Madrid game, including the pre-game party, is a natural fit for this event that will appeal to a large, international audience."

DC United, currently 6-3-9 (six wins, three defeats, nine draws) and one point out of first place in MLS' Eastern Conference with 27 points, features Brazilians Luciano Emilio and Fred, Jaime Moreno, the Bolivian star and MLS' all-time leading goal scorer with 128, and U.S. veteran Ben Olsen. 

"This match is of interest to soccer fans across America and around the world," said DC United President Kevin Payne. "We're thrilled that OleOle has become our partner and we encourage anyone traveling to DC for our match to seek out OleOle for their travel and accommodation solutions."  

BMO Field, home to the Canadian National Team and located in Exhibition Place in Toronto, is known to have MLS' loudest, most supportive fan base. FedEx Field, not typically thought of as a soccer venue, has played host to Women's World Cup preliminary and quarterfinal matches, and a 2005 international soccer friendly featuring English Premier League powerhouse Chelsea FC. 

OleOle.com is an official ticket exchange and travel package partner for many of the world's highest-profile soccer events, such as U.S. Soccer's 2010 FIFA World Cup qualifying matches.

About OleOle.com

Founded by Chief Executive Officer Doug Knittle in August 2006 with headquarters in Beverly Hills, Calif. (USA), OleOle.com (www.OleOle.com) is a 100-percent fan-driven social media web site for soccer fans around the world.   OleOle strives to be the best online platform ever created for the sport of soccer. Through a three-pronged growth strategy based around search engine optimization, acquisitions of many of the most popular soccer blog content and fan community sites across the globe, and viral growth, OleOle grew from 223,000 unique monthly visitors in March 2008 to 1.6 million in June 2008. OleOle's unique monthly visitors have now surpassed  2.5 million. OleOle features  unique content, including blogs, photos, videos, news and history, and also empowers fans to organize content around soccer players and clubs in order to create their own, personal online football experience. OleOle  offers over 200 league pages, 6,000 club pages, and 60,000 player pages with real-time stats, scores and fan-generated content in 10 languages.

OleOle is also an official partner for many of the soccer's highest profile competitions and matches offering fans tickets and packages to see their favorite teams play all over the world. For more information, please visit www.OleOle.com or call OleOle headquarters at +1.310.275.5300.