OleOle Launches World’s Largest Global Vertical Media Platform for Football

Sunday, 18 May 08, 10:59 PM

Fuelled by a multi-lingual publishing infrastructure, OleOle.com provides football fans with a web platform that enables them to reshape online football coverage


LOS ANGELES, Calif. -- May 19, 2008 -- OleOle today launched OleOle.com, a global vertical media platform that allows football (soccer) fans to create conversations and drive discussions around professional football in a whole new way. Football is the world’s largest sport with more than one billion fans, and OleOle is the first web platform to provide them with a comprehensive, custom football experience regardless of their location. A casual fan or passionate supporter of any team can create their own personalised football experience - find the latest scores and information at a glance, dive into discussions, or take an active part in the future of media and become a fan journalist.

The groundbreaking OleOle Football Platform is one of the first and only multi-lingual social media websites built around a single topic. Social media enables devoted fans to continue their passionate discussions online and create conversations, share experiences and opinions, and publish news about the sport and its teams and players, managers and officials.

Unlike any traditional media publication or website, all the content on OleOle is created, rated, moderated and edited entirely by users. And unlike any other football website, the OleOle Football Platform strives to cover the entire sport -- there is a separate fan-driven section for every professional team, league and player in the world -- more than 170 competitions, 300 leagues, 208 national teams and football federations, 5,580 clubs, and 57,500 players. The look and feel of each section on OleOle can be styled by the fans; page widgets can be added, configured and moved; and the fans can choose which content gets featured and displayed based on votes.

The Platform incorporates some of today’s most popular social media technologies and enables members to contribute and manage multi-media content including blogs, videos, photos, podcasts, history, desktop wallpapers, and stats. Thanks to the underlying social community features, fans and rivals can debate about the posted articles, news, scores, league tables, player transfers, and upcoming matches. OleOle’s integrated blogging system makes it possible for users to become reporters and commentators for their favourite teams and players. Blog posts, like all user-contributed content, get published to each relevant section on the site for fans to find quickly and easily.

“We are extremely excited about today’s launch – the feedback on the latest beta version has been tremendously positive,” said Doug Knittle, the founder and chief executive officer of OleOle. “OleOle is the only place online where football fans can unleash their passion for every team and player they follow - in one place, and in their language. Our blog system is the core of the site and has already attracted some of the sport’s most prominent bloggers - who have shut down their offsite blogs and moved everything over to OleOle. They see how the structure of our site gives them the freedom to continue writing what they want, when they want – but also gives them the promise of significantly increased readership and more recognition for their passion.”

The OleOle platform blends many social media functions together around each topical section so that fans can find information quickly and join in the discussion. Functions include:

  • Customisable team, player, league sections composed of widgets that fans can configure, style and move.
  • Integrated multi-lingual blogs for publishing posts directly to the relevant sections of the platform.
  • Live Scores keep fans updated in real time online about matches they might not be able to see; they can check the results of past games, and see future schedules.
  • A user-generated rich media Football Encyclopedia leverages Media Wiki technology and provides historians with a place to write about their teams’ history, record statistics and document match records.
  • Throw-Ins - news articles or media found outside of OleOle that fans can submit, vote on and discuss. The most popular Throw-Ins rise to the front page.
  • Fantasy Football games include five leagues, and an exclusive European Super- League lets fans assemble their dream teams and test their mettle as a team manager.
  • Photo, video, and desktop wallpaper galleries contain media that fans created and want to share.

A complete list of features and functions can be found online at: http://www.oleole.com/features

About OleOle

OleOle (www.oleole.com) is the worldwide leading social media site for football fans.  Fans around the world need a site that enables news and information that is independent of the traditional media, leagues, clubs or organizations who deliver their own content. OleOle’s multi-lingual site enables football fans to connect with each other in an environment that has 100% fan-driven content - blogs, fan clubs, articles, news, podcasts, photos, videos, stats, and history.  With access to today’s leading social media technologies, football supporters can write, contribute, share, rate and vote on multimedia content in 10 languages.  Founded in 2006, OleOle is a privately-held international company with headquarters in Beverly Hills, California and offices in New Zealand as well as across Europe and South America.

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OleOle History

Monday, 28 April 08, 12:01 AM

Rebelling against the status-quo of “big media’s” stranglehold on the world’s sport, founder Doug Knittle enlisted the help of David Mok to create an alternative news source for football fans after he couldn’t find the information he needed during the FIFA World Cup 2006 in Germany. Together they started OleOle to break the mold of old-world geographic limitations and centralized news reporting that tethers large media conglomerates to the 1950’s. These renegades set out to build an online experience for football fans where the fans drive the news and discussions, not some commentator in a suit or a glassy-eyed editor behind a big walnut desk.

The founders shook up the ticketing industry in 2001 when Razorgator, the world first online ticket exchange, went live – enabling ticket holders anywhere to find buyers quickly and securely, and vice-versa. Razorgator quickly became one of the most successful disruptive technologies the ticketing industry has seen, and the concept was quickly copied by dozens of competitors.

The OleOle Football Platform provides football fans a unique destination - unlike any sports site anywhere – to get the real information on football news, gossip, rumors, and media - anywhere in the world. It is the world’s first global social media network, available in 10 languages to fans everywhere. OleOle is changing the definition “media company” and bringing breaking news past the filters, the censors and centralized reporting desks and putting it squarely in the hands of the fans.

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Facts About OleOle

Monday, 28 April 08, 12:01 AM

1. What does OleOle do?

OleOle has created the world's leading global social media site that enables football (soccer) fans to report, discuss and get news and information on any team or league or player in professional football.

The OleOle Football Platform combines blogging, publishing, and media sharing with social community features so fans can follow and debate every move their favourite team makes without having to visit dozens of disparate websites.

The platform is a place for fans to easily find and share different types of information on their favourites – from live scores to fantasy football, photos to podcasts, history to forums. The football platform harnesses and organizes 100% fan-driven content across 10 languages.

2. How does OleOle benefit football fans?

Football is a global sport, but today’s online news outlets are inherently local. News and information on different teams requires fans to visit multiple sites, and this information is typically only available in the team’s native language. The most popular sites in football generally publish “unbiased” information, based on official news and written by reporters trying to remain neutral. Fans don’t want neutrality; they want the real, unfiltered news about their teams and the bias that goes along with it.

There are few outlets online today for a two-way discussion, and those are limited to specific teams or players. By enabling fans to report and discuss news on any team, match or player, and in 10 languages, OleOle users participate and drive discussions about topics they are passionate about. Through fan journalism, there’s no limit to the depth of coverage even for 2nd or 3rd division teams in the smallest of countries. OleOle aims to be the single largest source for football information both for the world’s most popular teams and also the “long tail” of teams, leagues and players.

3. What is the history of the company?

  • The company was founded in December of 2006 and began initial beta testing of the platform in May of 2007. Over the next 9 months the company added functionality in 7 languages.
  • The company became the defacto online presence of the 2007 Copa America in July. As the Official Hospitality Provider for this South American competition OleOle covered all matches in Venezuela.
  • The Oceania Football Confederation launched their website on the OleOle Football Platform in July of 2007.
  • In August 2007, OleOle became an official Travel and Hospitality Partner of the US Soccer Federation and US Men’s National Team.
  • OleOle launched a Beta II version of the platform on April 28, 2008, and the first public version of the OleOle Football Platform was released on May 19, 2008 in 10 languages.

4. Who are the founders of the company?

Doug Knittle, chief executive officer, and David Mok, chief technology officer, founded the company in late 2006. They worked together previously at RazorGator, an online ticket broker also founded by Doug Knittle.

5. Where is the company located?

OleOle is headquartered in Beverly Hills, California (9777 Wilshire Boulevard, Suite 1004, Beverly Hills, CA 90212), has development offices in New Zealand as well as offices across South America and Europe.

6. Why are you located in the US where football isn’t very popular?

OleOle is a true global company with employees distributed around the world. There are millions of football fans in the United States that follow MLS teams as well clubs outside the US - America has other sports, but football is still quite popular.

Most importantly, California is an ideal place to headquarter a technology company -- to leverage the latest technologies originated in the region, as well as benefit from an experienced social media talent pool. California’s time zone is also a perfect half-way point between Asia and Europe, enabling more efficient global coordination. And, the weather can’t be beat.

7. How many employees does the company have?

The company has about 27 full time employees (May 2008) and also employs a team of localization experts. Bloggers and reporters are not employed by the company but some may benefit from revenue share based on advertising as well as official press credentials, paid travel to matches, and match tickets.

8. How is the company funded?

OleOle, LLC has been privately funded to date by its founders and other individual investors. The company’s social media platform has received approximately $5M USD in a Series A investment. For more information on investment, please contact us.

9. What kind of people use OleOle?

OleOle has primary three types of users:

Information seekers, who want to stay updated on their favourite teams, players and leagues. Typical football fans follow their national team as well as 1-3 professional clubs, and being able to find this information all on a single home page makes it easy to stay on top of scores, player transfers and upcoming matches.

Fans, who want more than just information, they have an opinion and aren’t afraid to share it. They actively support their favourite teams and clubs, and participate on OleOle by commenting, voting on content, discussing topics in forums, and submitting interesting news.

Football Fanatics, who devote hours each week to following their teams and want to actively share this information with others. These fans are sports journalists, or photo journalists, might work in football, or are simply aspiring amateur writers with day jobs. Football fanatics start and participate in online and offline fan clubs, blog about their teams on a regular basis, document team facts, history and stats, and love to debate with other fans and supporters of rival teams.

10. How many users does the company have?

OleOle has maintained about 30,000 active members through its Beta period, with hundreds of thousands of site visitors.

11. How big is the site? What does it cover?

OleOle covers all of professional football. This includes more than 170 competitions, 300 professional leagues, 208 national teams and football associations, 5,580 football clubs, and over 57,000 players. Each of these topics has a separate, user-controlled section on OleOle that offers photos, videos, facts and history, news, blogs, football scores, forums and much more.

Every section is available in each of ten languages: English, French, German, Spanish, Italian, Portuguese, Russian, Chinese, Japanese and Korean.

12. How is OleOle different from Facebook or MySpace or Orkut?

OleOle is not a social network, it’s a vertical social media platform. Football fans can interact on the site using many social community features, but the platform is designed to provide fans with a multi-lingual infrastructure to have two-way discussions and debates about the sport and specific topics.

The entire site is built around the “real-world” structure of football, and fans can find the teams and information they need, and discuss vote and comment or create new content. There are Fan Clubs that allow groups of people to organize around a specific team or player and focus on a local region. These are much more specific and representative of real world fan clubs, unlike the generic and huge groups setup on social networks.

13. How is OleOle different from Wordpress or Blogger?

Bloggers and reporters can and have shut their blogs on Wordpress and Blogger and moved their posts to OleOle because of the high concentrations of traffic around specific topics on the site. OleOle blog tools offer the same functionality as other popular blog tools, but are integrated into the OleOle Football Platform. That means bloggers don’t need to maintain separate websites themselves, and their posts can be instantly accessed by everyone on the Platform interested in that topic. As many bloggers know, it’s difficult to build an audience – it takes great content, time and some salesmanship. On OleOle, bloggers can focus on what they really love and what they’re good at - writing great content.

14. How does the company make money?

OleOle is building the largest vertical advertising platform focused on football properties. The OleOle vertical ad network will serve ads across OleOle and also on third-party sites and blogs. Football online is fractured today, so global advertisers must work with many small sites to get enough reach. On OleOle media buys can be global or local, segmented by user demographics, language and country, and section sponsorships are available to global brands.

In addition to advertising the company will offer other premium products and services that football fans want – merchandise, tickets and travel packages, internet TV and other exclusive content.

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OleOle In The News

Tuesday, 01 January 08, 12:00 PM

Here's what others are saying about OleOle


OleOle in the Examiner

By Jesse Baumgartner, The Examiner, November 21, 2008

"OLEOLE.com is an absolute for necessity for any soccer fanatic. Think Facebook or MySpace, but for soccer fans. You have your own profile, but your interests deal with favorite teams, players, etc."



OleOle in the New Zealand Herald

By Imogen Neale, New Zealand Herald, September 24, 2008

"Mok [David Mok, CTO] says being in LA gives them the advantage of doing business in the US dollar and the Euro. But, being in New Zealand means they can also capitalise on exchange rates and time zones."



OleOle's AVFC Blog in the MediaPost


By Gavin O'Malley, Online Media Daily, August 28, 2008

"OleOle, a social media site for football, has acquired and integrated AVFC Blog, the largest Aston Villa football blog on the Web.[...] OleOle's social media site for football fans is 100% user-generated and gives the AVFC bloggers the chance to expose news, gossip and match reports to an online audience."



OleOle's "online football empire" on the next web

By Ernst-Jan Pfauth, The Next Web, August 28, 2008

"These US chaps might have found the perfect way to combine community and editorial quality."



OleOle in an Interview with TechZulu

By Cristina Cinque, TechZulu, August 27, 2008

"It [OleOle] is quickly becoming the place to go for accurate information for the passionate football fan. The entire idea is to bring football to the fans in a way they would never get it. It personalizes football so fans can follow their favorite teams and players."



OleOle's blog acquisition in the London Telegraph

By Shane Richmond, Telegraph.co.uk., July 23, 2008

"Meanwhile, OleOle, the US-based social media site built around football, has been adding football blogs to its network, in effect buying in audience to grow its network. Recently they’ve added Arseblog, Lord of the Wing, Chelseablog, Harry Hotspur, Fans del Real Madrid, Boca Juniors Fans, Soccer-Art.co.uk, Football-Spot, and Real Madrid Talk."



OleOle on ReadWriteWeb

By Richard MacManus, ReadWriteWeb, 25 June 2008

"Overall OleOle is an impressive site and a great example of how the Social Web can be utilized in the real world. I'll be watching OleOle with interest, [...]as an example of what can be done with web technologies for a mainstream audience."



OleOle in the LA Times Technology section

By Alana Semuels, LA Times, 19 June 2008

"If you’ve ever longed for someone to type "GOALLLSKIII” on your screen while you’re watching Russia play, this is the place for you."



OleOle in The Original Winger

By Ben Hooper, The Original Winger, 23 May 2008

"Harnessing the power of the Internet to benefit the growth of the sport and our culture is no small undertaking. But it is definitely being done. One of the leading sites pushing the social networking side of the sport is OleOle."



OleOle's launch in the Telegraph's technology blog

By Shane Richmond, Telegraph.co.uk., 21 May 2008

"I devoted much of my testing time to sprucing up the page for Norwich City and managed to fill the page out nicely in relatively little time."



OleOle's integration of Arseblog

By Robert Andrews, paidContent, 20 May 2008

paidContent, covering UK's digital media economy, publishes Robert Andrews' report on OleOle's acquisition of Arseblog: "Knittle is aiming to bring more football blogs on board. Sites that can convert fan passion into voluntary content creation stand a chance of attracting reciprocal readership."



Doug Knittle, OleOle's CEO and founder, in an interview with socalTECH.com

socalTECH.com, 19 May 2008

In the interview, Doug talks about how he started the platform and what OleOle is all about: "Football is the biggest sport in the world. Social sites are headed for specific verticals now, and I couldn't think of anything bigger. We've organized the sport, like Google is organizing search. We are empowering fans to essentially create the content for the site, and they can pretty much create any kind of content they want around their favorite team or player, or event or a competition."



On Arseblog and OleOle

On Technology, 9 May 2008

"I’m not even an Arsenal fan but Arseblogger is one of the best writers around and I always enjoy reading his entertaining posts on the ups and downs of the Flamster et al."



Arseblog now part of OleOle's blogging network

By Damien Mulley, Damien Mulley's blog, 7 May 2008

"Congrats to the Arseblogger who will now work fulltime on Arseblog which is part of the OleOle.com football network and which itself wants to turn itself into a social network for football. Football fans being the obsessive kind will probably make it a massive success."



OleOle, Arseblog and the future of football blogging

By Ahmed Bilal, Football Media, 5 May 2008

"It’s significant because it’s the first step in organised blog aggregation. Welcome to the world of football blog networks."
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Interactive Football Community Brings US Soccer Fans Together

Friday, 17 August 07, 12:00 PM

LOS ANGELES, 17 August 2007 -- David Beckham’s arrival is a sign that the United States’ soccer fan base has finally been acknowledged. With strong numbers in the youth leagues and the rise of the MLS, the sport’s popularity is growing exponentially. Now, American fans who have long had to visit European soccer sites for their fill, finally have OleOle.com to create their own meeting ground in a virtual, interactive online community of soccer fanatics around the world.

Since its beta aunch in March 2007, OleOle has grown to almost 8,000 users. According to site statistics, the number of U.S. soccer fans on the site is second only to Brazil. Recognizing the need for an American and international virtual community, OleOle.com uses new generation web tools to create a complete home for football fans on the internet, featuring blogs, customized news feeds, forums, Podcasts, video streaming, social networks, photos, and other features that members can use to generate the content featured on this site.

The site is free to use, and emphasizes participation of the fan community as the key factor of its success. It covers all major soccer leagues and reports live scores from each continent. Users send in reports, videos, and blogs, which are then evaluated by other users. Fans can sign up, interact, make friends, discuss football, write articles, share photos and videos, and contribute to the creation of the world’s largest online football community.

Fans also create their own communities within regions, states and cities, while having access to content from around the world on the same site. OleOle works with its regional members to organize local meetups and events, translating the virtual community into a “real world” one. OleOle also offers its top bloggers a chance to be a part of the “real world,” by giving them press passes to report on big events. In June 2007, two of OleOle’s top bloggers covered the Copa America in Venezuela.

Most recently, OleOle launched the unique European Super League — the world’s first Pan-European fantasy football game. Members can pick players from any team in the top leagues in England, Spain, Italy, France, and Germany. There are thousands of players to choose from, and prizes to win. The top prize is a ticket to a European final, with flight and accommodation fully paid. Players can also win Sony PS3s, PSPS, iPods, jerseys, videogames, and OleOle merchandise. There are also individual games for the leagues in England, Spain, Italy, France and Germany, also accompanied by prizes.

OleOle is accessible in five languages — English, Spanish, French, Portuguese, and Italian — with German, Japanese, Korean, and Chinese to be added.

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OleOle Launches World’s First Pan-European Fantasy Football Game

Friday, 10 August 07, 12:00 PM

LOS ANGELES, 10 August, 2007 -- The online football community OleOle, has launched the world’s first Pan-European fantasy football game: the European Super League. OleOle members can pick from thousands of players from any team in the top leagues in England, Spain, Italy, France, and Germany, mixing them up to create fantasy teams that play against each other. There are several prizes to be won. The European Football League top prize is a ticket to a European league final, with flight and accommodation fully paid. Members are eligible to win Sony PS3s, PSPS, iPods, jerseys, videogames, and OleOle merchandise. There are also individual games for the leagues in England, Spain, Italy, France and Germany, with accompanying prizes.

The site is free to use, and emphasizes participation of the fan community as the key factor of its success. Users send in reports, videos, and blogs, which are then evaluated by other users. Since its launch in March 2007, the site has grown to almost 8,000 users from around the world. It covers all major football leagues and reports live scores from each continent.

OleOle offers international football fans a meeting ground in their interactive online community from around the world. The site uses new generation web tools to create a complete home for football fans on the internet, featuring blogs, customised news feeds, forums, Podcasts, video streaming, social networks, photos, and many other features that members can use to generate the content featured on this site. OleOle.com awards its members with opportunities to be a part of the “real world,” by giving them press passes to report on big events. In June 2007, two of OleOle’s top bloggers covered the Copa America in Venezuela. In addition, OleOle works with its regional members to organize local meetups and events.

OleOle.com is accessible in five languages — English, Spanish, French, Portuguese, and Italian — with German, Japanese, Korean, and Chinese to be added. Fans can sign up, interact, make friends, discuss football, write articles, share photos and videos, and contribute to the creation of the world’s largest online football community.

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Online Football Community Is Good News For Disconnected Canadian Soccer Fans

Friday, 03 August 07, 12:00 PM

TORONTO, Ontario, 3 August, 2007 -- Ever since Toronto FC’s debut in April 2007, Canadian soccer fans are slowly coming together over their favourite game. However, the football community still remains largely disjointed in small pockets across the country. Now OleOle offers Canadian fans a meeting ground through an online interactive online community of soccer fanatics from around the world.

OleOle uses new generation web tools to create a complete home for football fans on the internet, featuring blogs, customised news feeds, forums, Podcasts, video streaming, social networks, photos, and many other features that members can use to generate the content featured on this site. OleOle also offers its top bloggers a chance to be a part of the “real world,” by giving them press passes to report on major events.

Canada’s multicultural population, as well as its growing younger generation of fans, makes it one of the largest soccer fan bases in North America. OleOle is accessible in five languages — including both English and French. Fans across Canada can now sign up, interact, meet new friends, discuss football, write articles, share photos and videos, and contribute to the creation of the world’s largest online football community.

The site is free to use, and emphasizes participation of the fan community as the key factor of its success. Since its launch in March 2007, a month before Toronto FC’s debut, the site has grown to almost 8,000 users from around the world. It covers all major soccer leagues and reports live scores from each continent. Users send in reports, videos, photos, and blogs, which are then viewed and evaluated by the community.

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OleOle Named Exclusive Travel Partner For U.S. Men's National Soccer Team

Tuesday, 26 June 07, 09:31 AM

OleOle and U.S. Soccer Team up to Offer Fans the Opportunity to Support American Soccer Around the World

LOS ANGELES, 26 June 2007 -- OleOle, the ultimate online community destination for soccer fans and a leading provider of travel packages for major soccer competitions around the world, today announced it has partnered with U.S. Soccer to become the official travel partner for the U.S. Men's National Soccer Team. OleOle.com will provide exclusive travel packages to both corporate buyers and individuals, offering fans easy access to a U.S. squad proving itself a rising star among soccer's international champions.

"OleOle is committed to making it easy for fans to take pride in U.S. Soccer. Our partnership with the U.S. Soccer Federation encourages people to support the U.S. Men's National Team in person as they travel the globe," said Doug Knittle, founder of OleOle. "This is just one of an assortment of offerings from OleOle that gives people access to premier soccer events worldwide, whether they are actually on location at the matches or connecting with other fans on the site."

Today's announcement comes on the heels of OleOle's recent agreement with Copa America 2007 to provide exclusive hospitality packages to one of the world's most prestigious soccer events. The South American national team championship will be played in Venezuela from June 26 to July 15, 2007.

"Our partnership with OleOle provides fans an easy and efficient gateway to cheering for the U.S. Men's National team throughout the world," said U.S. Soccer's Director of Communications Jim Moorhouse. "OleOle is making it possible for fans from across the United States to support the team and the players they love."

The OleOle travel packages includes hotel, event tickets, transportation to and from the matches and a courteous staff available to answer questions. Current packages available include the U.S. Men's match-up with Sweden at Goteborg Ullevi Stadium on August 22, and upcoming competitions in Switzerland and in Spain (against Catalonia) in October. For more information on the top- quality packages or to make a purchase, please visit: http://www.oleole.com/ticketpackages/.

The U.S. Soccer Federation is the governing body for soccer in the Untied States. Established in 1916, it is one of the world's first organizations to be affiliated with FIFA, the Federation Internationale de Football Association, soccer's world governing body. The U.S. Men's National Team recently won their fourth CONCACAF Gold Cup crown with a 2-1 victory over Mexico on June 24, 2007. Under new head coach Bob Bradley, the team has integrated a number of new players and stars as they begin to target a berth in their sixth straight FIFA World Cup in 2010 in South Africa.

In addition to offering premium travel packages, OleOle.com provides a thriving online community for soccer fans all over the globe, enabling them to connect with like-minded devotees who share their enthusiasm for the world's best loved sport.

About OleOle
OleOle is the ultimate online destination for soccer enthusiasts worldwide, where fans kickoff. By incorporating the newest Web 2.0 technologies, the site gives soccer aficionados the tools to spread and share their passion for the sport with others. Along with comprehensive social networking functionalities, blogs, photos, videos and other user-generated content, OleOle.com offers hospitality packages to world-class soccer events, live scores, worldwide soccer news and an upcoming comprehensive fantasy game. OleOle has offices in Spain, New Zealand and the United States. For more information, please visit http://www.oleole.com and experience soccer in a whole new way.

About U.S. Soccer Federation
\As the governing body of soccer in all its forms in the United States, U.S. Soccer has helped chart the course for the sport in the USA for close to 95 years. In that time, the Federation's mission statement has been very simple and very clear: to make soccer, in all its forms, a preeminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sports growth in the past two decades has been nothing short of remarkable. From player and facility development to hosting World Cups, U.S. Soccer has helped to build a platform on which the future of the sport has never been more secure.

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OleOle Is Named Exclusive Provider Of Hospitality Packages For Copa America 2007

Tuesday, 22 May 07, 12:00 PM

OleOle to Offer Fans the Opportunity to Enjoy Famed South American Soccer Event in High End Setting

LOS ANGELES, 22 May, 2007 -- OleOle, the ultimate online destination for football fans and a leading provider of event packages and hospitality services for major soccer competitions around the world, today announced it is the official hospitality partner for Copa America 2007. As part of the agreement, OleOle will provide exclusive hospitality packages to both corporate buyers and individuals, offering fans unparalleled access to one of the world's most prestigious soccer events and the most impactful sports event of the year.

"OleOle is dedicated to enabling fans to experience soccer in a whole new way, and our agreement with Copa America to provide their official hospitality program for the event makes good on our promise," said Ian Chalmers, executive vice president at OleOle. "This is just one of many offerings from OleOle that allows fans access to premier soccer events worldwide, whether they are actually on location at the tournament or connecting with other fans on the site."

The OleOle Hospitality includes a three-hour, pre-match celebration in an air-conditioned setting; live entertainment; gourmet catering and open bar; VIP credentials for exclusive access and premium match tickets. While hospitality services are often reserved for exclusive use by sponsors and corporate entities, OleOle packages are available to all. For more information on the top-quality packages or to make a purchase, please visit: http://www.oleole.com/conmebol/competitions/copaamerica/2008/clc.html.

Established 1916, Copa America is the premier international soccer tournament in the Americas. It is organized by CONMEBOL, the South American Football Confederation, and will be held in Venezuela, June 26 through July 15, 2007. This is the first time Venezuela will be hosting the tournament. Argentina and Brazil, the world's second and third-ranked teams, will take part, as will Mexico and the United States.

In addition to offering premium hospitality services, OleOle.com provides a thriving online community for soccer fans all over the globe, enabling them to connect with like-minded devotees who share their enthusiasm for the world's best loved sport.

About OleOle
OleOle is the ultimate online destination for soccer enthusiasts worldwide, created by the fans for the fans. By incorporating the newest Web 2.0 technologies, the site gives soccer aficionados the tools to spread and share their passion for the sport with others. Along with comprehensive social networking functionalities, blogs, photos, videos and other user-generated content, OleOle.com offers hospitality packages to world-class soccer events, live scores, worldwide soccer news and an upcoming comprehensive fantasy game. OleOle.com has offices in Spain, New Zealand and the United States. For more information, please visit http://www.oleole.com and experience soccer in a whole new way.

About Copa America
Copa America, the South American national team championship, was founded in 1916 and is the oldest national team soccer competition in the world. The champion represents the region at the 2009 FIFA Confederations Cup. Copa America 2007 will be played in Venezuela on June 26 - July 15, 2007 and will be broadcast to over 180 countries. The national teams of Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, United States, Uruguay and Venezuela will be playing in this year's tournament.

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